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It's the most creative time of the year in PR: the awards season. We're desperately trying to cobble together entries that demonstrate at least some sort of positive results for our clients. A tall order at the best of times, as evaluating PR effectively is about as likely as finding ...
Picture the scene. I'm looking my best in a client-satisfying LBD (Alexander McQueen) paid for (£1,430) by Karoline (with a K) "because we really need to keep this account darling".
It has been, of course, the best PR that Fortnum's has had in years. Possibly the only PR, given its image as one of the least interesting shops in the world.
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