Lambrini owner Halewood International is taking on Jacques and Carnaby Brown with the launch of Brambles, the latest fruit cider aimed at women.

Pear-based Brambles (rsp: £2.99) will be available from next week in rosé or white grape flavours with an abv of 5.5%. Last month Carnaby Brown also available in white and rosé variants, with a 5.5% abv hit shelves.

"Young adults are now moving away from RTDs and looking for something fruity and refreshing," said Richard Clark, head of innovation at Halewood.