Honey Roast Ham is the latest addition to Quaker Seasons’ mini crispbreads range.
PepsiCo trade marketing manager Nicky Seal said that, in consumer trials, Honey Roast Ham was liked as much as the most popular flavour, Cheese, Onion & Chives. “We believe the new flavour will be a fantastic addition to the range and a great opportunity for retailers.”
Quaker Seasons have an rsp of 39p for a 28g bag.
The launch will be supported by a burst of TV advertising in May, while a sampling and consumer press campaign will run from June to September.