George Gale brewery has landed itself in hot water for misleadingly promoting beer as a food source in an advertisement - on a beer mat - for Gales Best beer.

The advert - headlined “Food for Thought” stated: “Beer is an all round food containing a balanced package of nutrients and minerals and can be considered to make a positive contribution to a healthy diet.”

The Advertising Standards Agency said the advert was misleading because even though the brewer had shown that beer contained several vitamins and minerals, it had not proven that beer had the nutritional benefits claimed in the advertisement.

The Hampshire brewery was told to seek advise from the Committee of Advertising Pratice Copy Advice team before using this approach again.