Tesco is hoping for a lucky break with Jackpots a new, patriotic range of premium crisps made from Essex potatoes.
Jackpots (rsp: £1.49 per 150g bag) will roll out to 120 Tesco stores throughout East Anglia and London this week in lightly salted, roast beef & horseradish, mature Cheddar & spring onion, sweet Thai chilli and sea salt & balsamic vinegar flavours.
Featuring Union Jack packaging, Jackpots would meet demand for a hand-cooked crisp with strong British provenance, said Robert Strathern, who produces the range from his potato farm in Colchester.
Jackpots (rsp: £1.49 per 150g bag) will roll out to 120 Tesco stores throughout East Anglia and London this week in lightly salted, roast beef & horseradish, mature Cheddar & spring onion, sweet Thai chilli and sea salt & balsamic vinegar flavours.
Featuring Union Jack packaging, Jackpots would meet demand for a hand-cooked crisp with strong British provenance, said Robert Strathern, who produces the range from his potato farm in Colchester.
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