French apples are to be promoted around the world under a new version of Le Crunch logo, depicting children holding hands. The French Apples Marketing Commission hopes the new artwork will encourage a perception of Le Crunch as a child-friendly brand.
Jacques Vanoye, president of the Commission, said: “Fruit and veg producers across Europe are fighting back to reduce obesity, in particular where children are concerned. We are encouraging children to eat healthily and exercise more through our UK primary school programme and all our promotions. The logo represents our determination to get children to think of apples as fun.”