Hats off to the guys at Innocent for knitting The Grocer its own personalised set of woolly bonnets to sit atop its smoothies.
However, it has opened up a debate in the office about what to do with the hats once the drinks have been consumed. Suggestions so far include a personalised cover for an iPod nano, novelty budgie wear, a boiled egg warmer and a fashion accessory for the much coveted Wayne Rooney doll.
For every bottle sold