Champagne Perrier-Jou t is hoping to take on Dom P rignon in the UK with an ambitious repositioning strategy and new packaging.
Pernod-Ricard, which acquired the brand when it bought rival Allied Domecq in 2005, said a new marketing drive...
Drinks group Pernod Ricard has reported a 32% increase in full-year net profit to 30 June to E639m (£429m) on sales up 68% at E6.066bn. The results were boosted by last year's acquisition of drinks rival Allied Domecq and Pernod Ricard said...
Pernod Ricard has recorded a 68% increase in full-year sales to E6.066bn, from E3.511bn a year earlier, boosted by its acquisition of Allied Domecq last year. It added that E2.390bn was generated in sales by Allied Domecq brands, with...
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud