Sir; Bob Salmon criticises the new regulation on nutrition and health claims ('Another burden for small firms', Letters, The Grocer, May 27).

The new law means that for the first time, all nutrition and health claims will have to stand up to scrutiny. Nutritional profiles will help prevent consumers being misled into buying 'low fat' yoghurt with a high sugar content.

Surely it is reasonable to suppose that companies who claim their products are healthy should be able to substantiate their claims?

Responsible companies that are investing heavily in developing new, healthier ranges have everything to gain from this legislation, which will boost consumer confidence without creating a myriad different rules in each of the 25 EU countries.

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