Freshpack has boosted the branded frozen ready meal market with lines that it claims meet growing demand for healthier products in the sector.
Healthy Favourites comprises chicken chasseur & mashed potato, chunky steak & mashed potato and beef chilli & potato wedges (rsp: £1.29 for 400g), all formulated with reduced levels of fat, salt and calories, indicated on the front of pack.
Freshpack sales director Kevan Porter said: “There are many negative vibes from frozen foods suppliers but not at Freshpack. The health-conscious purchaser is also the purchaser of mainstream products and we have the confidence to try to satisfy these consumer trends and needs.
“The compliments we have received from the trade so far justify our confidence.”