Health authorities are being offered £10m and a helping hand by the National Farmers' Union to boost consumption of fruit and veg. The cash is available through the National Lottery's New Opportunities Fund to primary care trusts to help them encourage the consumption of five portions of fruit and veg a day. The NFU has contacted 67 primary care trusts to explore how initiatives can be set up. NFU horticulture chairman Michael Holmes said: "Not only is it healthy to eat more fruit and veg, but anything that increases consumption is bound to have a positive spin-off for British growers. "We aim to explore ways in which growers and healthcare trusts can work together using the lottery money with the ultimate aim of boosting the market for UK produce." The NFU is considering holding a series of regional seminars to explore possible initiatives. {{MARKET EDGE }}