Natural Balance Foods is hoping to tap the seasonal confectionery market with a special-edition bar from its wholefood brand Nakd. The Christmas Pud bar (rsp: £1.71/100g) is now in Ocado, Asda and Tesco.

“With consumers increasingly searching for healthier choices, we wanted to create a bar especially for the festive season - traditionally a much more challenging time of year for health-conscious consumers,” said Natural Balance Foods MD Jamie Combs.