Premium natural skin care system JasÖn C-Effects has been given a revamp in a bid to boost its mass-market appeal.

The updated range features more colourful packaging, a simpler logo and clearer descriptions. The products - based on a vitamin-packed that JasÖn claimed made it four times as moisturising as - start at £10.29 for a cleanser.

The revamp followed recent growth outside the brand’s core natural health market, it said.