Skincare brand Dove has been given an overhaul to simplify and streamline the range.

Unilever has axed two SKUs and extended the number of 400ml packs to tap consumer demand for larger pack sizes. The number of rsps in the range has been reduced to two levels - £3.99 and £4.99 - to allow for simpler promotional mechanics. The revamp, rolling out this week, includes a new pack design and is being supported with a £1.15m marketing push.