Hairdresser Gavin Taylor is expanding his eponymous haircare brand with a new ethical range.

Available now, the six-strong line-up comprises three organic shampoos and conditioners packaged in 250ml recyclable bottles (rsp: £14 and £16 respectively). Unlike many hair products, all SKUs were free from SLS and parabens, said Taylor, and had not been tested on animals. The line-up, which includes variants for dry & coloured, fine & oily and normal hair, taps the growing trend for sustainable beauty products.

Ecological issues were of increasing importance to the cosmetics and hair industries, added Taylor.

The brand is aiming to launch in supermarkets later this year.