Disposable razor range Super-Max is being expanded with two new formats - antibacterial and skin refreshing.
Antibacterial Super-Max Ultimate3 Pro-Tect marked a category first as it featured a strip with an anti-bacterial agent to prevent the accumulation of germs, claimed the company. Super-Max Ultimate3 Re-Fresh also represented the first time a cooling strip with menthol and eucalyptus had been included to refresh the skin and reduce irritation, it said.
Research had shown hygiene and a feeling of freshness were high priorities for consumers, the company said. Available now in male and female versions, the razors come in packs of three and six (rsp: £2.99 and £4.29).