Lynx is launching its first ever fragrance for women.

The lad-friendly deodorant brand is moving into virgin territory with Lynx Attract, a bodyspray available in For Him and For Her variants.

The limited edition sprays (rsp £3.25 for a 150ml can) mark Unilever’s first attempt to replicate much-touted ‘Lynx effect’ in women.

Unilever said the For Her variant would “drive the guys wild with its fruity, floral and woody fragrance” featuring “bottom notes of wood, musk and vanilla”.

Lynx marketing manager Selina Sykes said the news “a historic moment for the brand”.