Start-up Blend Collective is seeking supermarket listings for its organic body care range.

The 12-strong line-up, launched this week, includes lip balm, body wash and soap bars, all infused with essential oils. Prices range from £8.95 for a lip balm to £24.95 for a bath & shower oil.

The newcomer is positioned as a quality alternative to brands “using cheap fragrance components”, said co-founder Clive Walker, former marketing director of aromatherapy brand Tisserand.