Oil of Olay is set to introduce its first eye roller product to supermarkets.

The Olay Regenerist Advanced Age-defying Eye Roller will be available from Boots next month, after launching online with the retailer, and will go into grocers in March (rsp: £21.99). A pen-shaped applicator, it claims to reduce puffiness and wrinkles.

Brand owner P&G has also extended its Total Effects portfolio with a Moisturiser + Serum Duo (rsp: £16.99/40ml).