Rainbow Cosmetics is revamping its Sunkissed self-tan and cosmetic brand as part of plans to grow sales to £8m.
The range, which rolls out next March, will feature improved formulations and 12 new products - nine cosmetic and three tanning products. Five lines are being discontinued.
The business is hoping the makeover will help the brand extend its presence in the supermarkets, said MD Stephen Sharman. “We have focused on developing the Sunkissed brand following overwhelming feedback, which reinforced the brand’s ongoing popularity,” he said.
Sunkissed said it had recorded 50% year-on-year value sales growth to £2.5m.