Unilever

Unilever has given its Sure Women Maximum Protection deodorants range an overhaul backed by a £3.5m push kicking off in April.

Rolling out now, the revamped portfolio features a more “premium and bold” look, while new variants Sport Strength and Stress Control have joined the portfolio (rsp: £5.10/45ml). Fragrances have also been improved.

Overall sales of Female Sure have fallen 7.1% year on year [Nielsen 52 w/e 11 October 2015].

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