United Biscuits is relaunching Hula Hoops Multigrain, after research revealed consumers wanted different flavours and less 'bran taste'.

The packs have been revamped to highlight the product's health credentials, while the 'source of fibre' message has been enlarged.

Last year, Hula Hoops' sales grew 9% to £76m boosted by the Multigrain range, which sold £3.3m in its first seven months [Nielsen

52w/e 29 December 2007].