The company redesigned its carbonated drinks machine with kitchenware company Lakeland and will produce the concentrates in a range of preservative and additive-free fruit flavours targeting the family market.
SodaStream hopes to appeal to environmentally conscious young families hit by rising food and drink prices, as well as exploiting nostalgia for a brand that gained popularity in the 1980s with the tagline ‘get busy with the fizzy’.
“We know our customers care about the environment and having a SodaStream means no more empty cans or plastic bottles for disposal,” said Matthew Canwell, Lakeland buying director.
“Mixing your own fizzy drinks by re-using the same plastic bottle again and again reduces your impact on the environment. It helps with the purse-strings too, as each one-litre bottle of carbonated drink will cost less than 40p.”
Six new concentrates will be produced: Cherry Apple; Summer Fruits; Orchard Fruits; Apple; Mixed Berry; and Cola. Each 500ml bottle can make four litres of carbonated drink and carries an rsp of £2.99. The range will retail alongside the machines across Lakeland branches and selected independent stores.