SodaStream has unveiled a new range of healthy fruit concentrates to accompany the relaunch of its iconic drinks machine.

The company redesigned its carbonated drinks machine with kitchenware company Lakeland and will produce the concentrates in a range of preservative and additive-free fruit flavours targeting the family market. 
SodaStream hopes to appeal to environmentally conscious young families hit by rising food and drink prices, as well as exploiting nostalgia for a brand that gained popularity in the 1980s with the tagline ‘get busy with the fizzy’.

“We know our customers care about the environment and having a SodaStream means no more empty cans or plastic bottles for disposal,” said Matthew Canwell, Lakeland buying director. 

“Mixing your own fizzy drinks by re-using the same plastic bottle again and again reduces your impact on the environment. It helps with the purse-strings too, as each one-litre bottle of carbonated drink will cost less than 40p.”

Six new concentrates will be produced: Cherry Apple; Summer Fruits; Orchard Fruits; Apple; Mixed Berry; and Cola. Each 500ml bottle can make four litres of carbonated drink and carries an rsp of £2.99. The range will retail alongside the machines across Lakeland branches and selected independent stores.