Weetabix is extending its chocolate cereal Weetos with the rollout of a honey variant.
Weetos Honey is a wholegrain cereal of honey hoops fortified with vitamins and iron. Weetabix claims the new entrant has a very low sugar content within the honey cereals sector.
Ken Wood, Weetabix CEO, said: “It offers mums the perfect compromise of a healthy alternative to high-sugar competitors.”
The product will go head-to-head with