Some dieters might have binned toast and sandwiches on the Atkins diet, but now their bread bins are bulging again.

According to the Federation of Bakers, bread sales fell slightly in 2003 but last year those of wholemeal and brown bread rose rapidly.

While white bread dominates the market with more than a 70% share, it has lost share as sales of brown bread have grown at 14% (TNS).

For more details see The Grocer tomorrow.

Topics