Müller has earmarked £3.5m to support the relaunch of its Müllerlight range this month. This includes revamped packaging with stronger colours for greater on-shelf impact and an updated logo, as well as two new flavours: raspberry and cranberry and lemon and lime. The media spend for the 11 year old sub-brand is focused on its health angle, with ads in health and lifestyle magazines, postcards in health clubs and new PoS material. A new TV campaign is planned for later in the year, as are promotions. The relaunch also includes the national roll-out of Toffee flavour in a resealale 520g pot. It joins strawberry and vanilla which were launched in last autumn. {{MARKETING - P&P }}

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