The Swiss Embassy has chosen Harpers & Queen, Esquire and Cosmopolitan magazines as mediums through which to market the country to the British. Swiss Passport ­ a supplement to be given away with the April issues of the Nat Mags' titles ­ is part of a three-year programme the Swiss Embassy is undertaking to widen the country's appeal. NatMags says the supplement aims to "reinforce the unique relationship between the two countries and dispel the myth that Switzerland is just about fondue, chocolate and Heidi". Charlotte Barraclough, head of communications, said: "These three NatMag titles deliver an audience that the Presence Switzerland programme is keen to communicate with." {{CTN }}

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