Tuesday 29 September at 5pm
Heineken has been unveiled as the official lager of the 2012 Olympic Games in London. The deal hands Heineken UK exclusive rights to serve its beer and cider brands at all venues for the sporting jamboree, as well as sponsorship rights for Team GB.
Heineken is driving home its status as official sponsor of the British Olympics team with a broad range of in-store promotional activity.The brand is raising money to help support athletes competing in the games, starting on August 13, through...
Seltzer brand Something & Nothing has raised more than £500,000 to launch a premium alcoholic drinks range and accelerate its direct-to-consumer offering.
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