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Heineken has been unveiled as the official lager of the 2012 Olympic Games in London. The deal hands Heineken UK exclusive rights to serve its beer and cider brands at all venues for the sporting jamboree, as well as sponsorship rights for Team GB.
Heineken is driving home its status as official sponsor of the British Olympics team with a broad range of in-store promotional activity.The brand is raising money to help support athletes competing in the games, starting on August 13, through...
The new production line will be operational by May
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