Heineken has sold Scots ale brand McEwan’s to independent brewer Wells & Young’s.
The deal also includes the Younger’s beer brand as well as the 17% of the Courage beer brands still held by Heineken.
“This is a significant and major acquisition and secures the future for the much-loved McEwan’s and Younger’s brands,” said Wells & Young’s managing director Nigel McNally.
McNally vowed to give the brands “a new lease of life” with a major marketing investment, while retaining production north of the border.
Heineken UK boss Stefan Orlowski said: “Wells & Young’s have already demonstrated that they can bring their expertise and investment to brands such as Courage and we know that the McEwan's and Younger's ales will complement their portfolio perfectly.
“I am also pleased to say that we have agreed that we will retain exclusive supply of these brands into our independent free trade accounts, in addition to our Scottish & Newcastle pub estate. These customers will be able to continue buying McEwan's and Younger's directly from us.”
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