Heinz is introducing price-marked versions of its six bestselling classic soup recipes for this season, exclusive to the independent sector.

To celebrate the launch, Heinz is offering ten readers two cases of these top selling price-marked varieties.

Price-marking gives retailers faced with increasing competition from multiples the opportunity to provide their shoppers with consistent, competitive prices. Independent shoppers are also reassured that they are getting good value for money.

Heinz has taken the concept of price-marking a step further by offering the shopper a dual price-mark mechanic on each pack - 1 for 65p or 2 for £1.18.

This rewards those shoppers making a multi-purchase with a further 12p discount and will drive weight of purchase.

To enter this competition, fill in the coupon on the right and send it in!

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