2007 is set to be the biggest-ever year of innovation for the Heinz Baked Beanz portfolio. Heinz is marking the start of this by bringing together the taste of two of the nation's best-loved brands in Heinz Limited Edition Baked Beanz with HP Sauce.
Heinz Limited Edition Baked Beanz with HP Sauce aims to be a hit with 18 to 34-year-olds looking for more variety and excitement in their baked beans.
The crossover will attract additional buyers to the beans category while driving increased usage of HP.
"Our research has shown that where beans are eaten with a cooked breakfast, 78% of those meals feature HP Sauce," says Nathan Ansell, senior brand manager, Heinz Beanz. "We're sure this will be an instant hit with fans of the cooked breakfast."
Ten readers have the chance to win two cases of Heinz Limited Edition Baked Beanz with HP Sauce by ticking the relevant box on the right.