Food giant Heinz has been given £250,000 from the government-backed programme to develop lightweight cans, while M&S has £38,400 to work on ready meal packaging.
Geest Mariner Foods has been given £25,000 to develop lighter packaging
for Waitrose soups and sauces and Biopac has £32,000 to produce packaging technology to extend the life of fresh produce. In all, seven projects shared £593,222 in the latest round of funding under the programme, joining 10 other projects that are up and running.
Wrap innovation fund manager Mike Robey said: “If these projects are successful, we are confident that the retail supply chain will want to replicate the findings, which could lead to significant reductions in household waste and cost savings.”
Wrap has estimated that purchases from supermarkets and c-stores account for half of the 30 million tonnes of household waste that ends up in landfill every year.