Heinz is hoping babies will go ga ga for a new line-up of savoury dishes that it claims are "affordable, as good as homemade" and represent its biggest ­activity in babyfood to date.

The 13-strong Taste of Home range, rolling out from January, is targeted at babies aged four months-plus, seven months-plus and 10 months-plus (rsp: 1.49, £1.89 and £2.29 respectively for a pack of two).

Each of the everyday meals which include Sweet Potato Cottage Pie and Herby Tomato & Cheese Pasta is steam-cooked and contains at least three different ­vegetables or fruit.

They are being positioned as equivalent to homemade dishes in terms of nutritional values, and come in small plastic tubs with resealable lids, similar to Tupperware.

The products would offer mums an "affordable alternative to similar, but more expensive, products in the market", said Katie Bleach, marketing manager, Heinz infant feeding.

"Mums prefer the home-made look of plastic pots, but are ­often put off by the high prices and niche recipes ­favoured by many ­babyfood brands," said Bleach. "The dishes will plug a gap for an everyday family favourites range from a trusted brand and is competitively priced."

The new range will be supported with a £1m ­marketing push next year.

To ensure consistency, Heinz is revamping packaging across its entire 154-strong core babyfood portfolio in January. The new design features cartoon-style imagery of a rural Heinz World, which will also appear in a new digital campaign.

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