Heinz is reminding shoppers of its market-leading position with new on-pack labels.

The slogan 'The Nation's Favourite' will appear on five million Heinz tomato ketchup, salad cream and HP sauce bottles from this week for three months.

"Consumers feel reassured by our quality, taste and nutritional credentials and trust us to deliver the flavours they are looking for," said Adrian Mooney, Heinz Sauces marketing director. "We are reminding everyone that Heinz is still the nation's number one choice of sauce."