Heinz is adding to its Mum’s Own babyfood portfolio with a new range of toddler meals under the same banner.
Aimed at children 10 months and over, the four-strong range includes Casserole with Vegetables, Pasta with Chicken and Cheese Sauce, Chunky Vegetable Risotto and Baked Bean Surprise. Each offering comes in a 230g microwaveable tray (rsp: £1.10) and carries the moniker of one of the four ‘real’ mums who designed the recipes.
Senior brand manager Rosangela Amadei said: “We have identified a huge opportunity.
“There is a limited number of toddler products available.”