Heinz is adding pizzas and a fruit crumble to its WeightWatchers from Heinz range in a bid to offer better-for-you alternatives to the traditional "no-go foods for dieters".

The stonebaked pizzas will be available from next month in two varieties: Vegetable Supreme and Pepperoni (rsp: £1.99). A mixed berry and apple Hot Fruit Crumble also hits shelves (rsp: £1.39).

The launches came in the wake of research showing the everyday favourites were "some of the most popular foods among WWfH consumers when they are not on a diet", the company said.