Heinz is embracing the colder weather with a new £2m ad campaign for its soups.

The television commercial airs for four weeks from 3 October and features a variety of people of all ages preparing to take a first spoonful of steaming Heinz soup.

"Heinz Soup has such a strong emotional connection with the British public, built on 100 years of trust, taste and value, and the new advertising campaign aims to build on this," says Matthew Cullum, marketing controller at Heinz Soup.

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