Made by Braham and Murray, Good Hemp is long-life, provides 50% of the recommended daily intake of omega-3 in a serving and will be available in one-litre Tetra Pak cartons (rsp: £1.79). It will be available in 184 Waitrose stores from 6 July. Good Hemp was aimed at "people worried about lactose intolerance and concerned about the sustainability of soy and cows milk", said marketing executive Jyoti Sekhawayt.
The company's Good Oil brand was launched in 2004 and is now stocked by all major multiples.
The Roundtable On Responsible Soy, meanwhile, has finalised voluntary sustainability standards for responsible soy production. They require members to commit to principles such as not planting soy in native forests and paying their workers the prevailing wage.