Cards and gifts retailer Clintons is entering the chocolate market with a new, own brand premium chocolate bar.
Cocoa Paradise, which is available in 12 different varieties, will be stocked in all 400 Clintons stores alongside boxed products from Ferrero, Lindt and Thorntons.
The 100g bars are priced at £3 or £1.99 when purchased with a card.
Clintons said the move would “capitalise on the thriving chocolate industry”, and aid the development of its own brand confectionery range Sweet Shop, which currently includes a variety of jars and ribbon-tied bags of classic sweets.
“Our Cocoa Paradise brand is unique in its taste and its packaging, offering customers high-quality chocolate, globally sourced, with an exciting variety of flavours to suit all tastes,” said Clintons VP marketing and e-commerce Tim Fairs.
“It’s a perfect fit with our greetings range and expands our brand in parallel with our popular sweet shop.”