Pret A Manger has rolled out a reusable cup discount across all its UK shops following a successful trial in the spring.
Customers will receive 25p off their hot drink if they bring in a reusable cup that it can be served in. This applies to any barista-prepared organic coffees, hot chocolates and teas.
The initiative was trialled in its stores across Greater London in April. This latest rollout comes as the coffee industry tries to tackle its environmental waste, with 2.5 billion cups thrown away in the UK every year.
“We have been really encouraged by the response to the trial and, as a result, are delighted to now be rolling the discount out to all Pret shops around the UK,” said Pret A Manger brand director Caroline Cromar.
“We’re really pleased to the see the uptake the incentive has had in our London shops so far. It’s one small step we can take to encouraging a reduction in paper cup usage across the UK.”