Highgrove is launching a chilled baby food range, which it claims will be the freshest on the market.

The Owl and The Pussycat range, comprising three savoury and two sweet dishes, is rolling out now to Waitrose and Ocado (rsp: £2.79). Further products, with a seasonal twist, are in the pipeline.

The range was "gently steamed to preserve the fullness of flavour", unlike ambient ranges, which had to be sterilised by heat, said Highgrove managing director Keith Collins.

The launch will be supported by a direct mail campaign, as well as online and in-store activity.