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Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
Morrisons has promoted marketing director Richard Lancaster to the new role of corporate marketing and operations director. The retailer has also hired former Tesco and Asda executive James Condon as marketing director.
Sainsbury's has switched straplines, replacing 'Try Something New Today' with 'Live Well for Less', to help bring value into its marketing equation. Try Something New Today was launched in 2005 when the company was in a very different...
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