n Buyers have warned that Kellogg’s Frosties could now be walking a marketing tightrope following its first rap from advertising watchdogs, for exaggerating the brand’s healthy-eating credentials.
n The Advertising Standards Authority reprimanded Kellogg for a cinema ad which claimed kids should ‘eat right’.
n It ruled that the commercial misleadingly implied Frosties was healthy.
n Buyers warned the ruling could signal tough times ahead for the 48-year-old brand as the health debate continues to rage.