Twinings has appointed Claire Hodge as UK marketing director.
Hodge joins Twinings from Wilkinson Sword where she was interim marketing director.
She was also marketing director of UK snacks for United Biscuits, responsible for a brand portfolio including McCoy’s, Hula Hoops and Mini Cheddars.
In her new role Hodge will take responsibility for Twinings entire portfolio, including Twinings Hot Teas, Iced Teas and Hot Chocolate, as well as Ovaltine, Options and Jacksons brands. She replaces Chris Rigby who left the role in October last year for personal reasons (The Grocer, October 8, p15).
Hodge said: “The considerable success of the