The Famous Grouse is getting ready to tee off its summer activity through its support of next week's The Open Golf Championship at Muirfield. The through-the-line support then moves on to tailored sales promotions in key multiples, cash and carries, and other outlets across the UK. The brand's icon TV advertising will also be back on screens, backing its status as Exclusive Supplier to The Open Golf Championship'. Maxxium UK, distributor of The Famous Grouse, is also working with Safeway, Asda, Booker and First Quench on a number of initiatives including consumer giveaways, instore theatre and display, sampling, and price promotions. Chris Anderson, senior marketing manager at Maxxium UK, said: "The Open Championship allows us to reach thousands of key target consumers." {{DRINKS }}