Pie maker Holland's is launching three Corona­tion Street-themed pies.

The Northern Foods-owned company has joined forces with the soap to introduce limited-edition pies including a Steak & Coronation Street Ale variant (rsp: £2.49) that will be launched to mark the soap's 50th anniversary celebrations this summer.

"Following success with our pies on a regional scale, Coronation Street is the perfect vehicle to help us create brand awareness in the rest of the country," said Holland's MD Neil Court-Johnson.