Stolichnaya is running a new cinema campaign ­starring Hollywood actress Julia Stiles to boost awareness of the posh vodka in the UK.

The Would You Have a Drink With You? campaign, which includes cinema and press ads, features the actress having a drink with a more glamorous and less friendly version of herself. It carries the strapline 'The most original people deserve the most original vodka. Stoli. Lead on.' Brand owner SPI Group expected the push to increase distribution of the vodka in the multiples.