Strong sales of cake mixes, bread-making flours and snacking fruits are helping maintain sales growth in the home baking category, according to the latest research from TNS Superpanel. However, the category grew by just 1% overall to £236m in the year to June 2002 ­ largely because consumers bought home baking products less frequently. Purchase frequency is at the same level as it was two years ago ­ 7.4 purchase occasions a year. However, penetration has increased by 4% to 79% of households. Manufacturers say their latest innovations are attracting younger consumers into the home baking aisles. l See Focus on Home Baking, pp41-48 {{NEWS }}