fish, by type, May 2000 Base: 1,016 housewives % Canned fish 59 Frozen, coated fish fillets etc 44 Fresh round white fish (eg cod, whiting) 44 Fresh salmon (fillets, steaks or whole) 30 Fresh oily fish (eg mackerel, sardines) 25 Smoked fish* (eg kippers, mackerel) 25 Fresh flat white fish (eg sole, plaice) 24 Boil-in-the-bag fish-in-sauce 22 Frozen fish meals (eg fish pie) 22 Fresh trout 1 Don't eat fish 7 * excluding salmon Source: BMRB/Mintel {{P&P }}

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