easyFoodstore

Sir Stelios was the mastermind behind EasyJet, the disruptive discount airline, but EasyFood is comfortably one of the oddest extensions for someone who has always shown business savvy, not least because buying stock wholesale and selling it for less than you paid per unit makes no sense, regardless of how much volume you shift. As for what the shopfloor looks like, imagine Lidl in 1861.