Holland’s Pies has sponsored newly promoted football team Burnley for the past three years but will miss out on Premier League glory – because the deal ended last weekend.

The northwest pie-maker is being replaced as the team sponsor by neighbouring lubricants firm Cooke.

Holland's boss Neil Court-Johnson said he wasn't upset and added that the spare cash would be spent on ingredients.

"We've played our part [in the promotion campaign]," he said.